Report card
William Hill
The oldest name on the card, a British bookmaker that has taken bets since 1934.
Sportsbook · since 1934 · United Kingdom
Overall grade
GPA 3.92 of 4.30
Ticker WHILThe Report Card
- Editor's Grade40%A+
A top editor's mark. More than 90 years of trading count for a lot here.
From the record: Editor's rating 4.7 of 5
- Welcome Offer20%B-
Free bet tokens with minimum odds and a 7 day clock. Short terms you can read in one go.
From the record: Offer listed, terms summarised
- Cashier20%A
6 methods, PayPal and bank transfer among them.
From the record: 6 payment methods, minimum deposit £10
- Credentials20%A+
The longest record on the card, licensed in the UK and Gibraltar.
From the record: UKGC, Gibraltar, trading since 1934
- A+4.3
- A4.0
- A-3.7
- B+3.3
- B3.0
- B-2.7
- C+2.3
- C2.0
- C-1.7
- D1.0
- F0.0
Editor's verdict
William Hill opened in 1934, long before anyone placed a bet on a phone. The record lists 34+ sports and a rebuilt mobile app with Bet Builder and cash out. UK and Gibraltar regulators hold its licences.
The welcome deal pays free bet tokens once a qualifying bet at odds of 1/2 or longer settles, and the tokens expire after 7 days. The product leans toward British betting habits. That suits its home crowd well and gives everyone else less reason to switch.
Strong subjects
- Over 90 years at the counter
- 34+ sports, each with deep markets
- Bet Builder and cash out in a rebuilt app
- Licences from the UK and Gibraltar
Needs work
- A 7 day clock on the free bets
- Qualifying bet must be at 1/2 or longer
- Built around British betting habits
Who should take a seat
UK and Irish bettors who want a long-standing bookmaker with a full app.